Ten Year Anniversary!
It's been 10 years since I started my own small business. My intention had been to help small service based businesses increase their profits. I began this journey shortly after I was laid off from a big retail management position. These past years have been filled with challenges, heart break, growth and transformation.
I had started in retail while getting my B.A., first as a fun part time job, while I worked on a business degree with the goal to attend Law school. Shortly after taking a law course at S.F.S.U, I realized it was not my gig. I changed my major to Fashion Business and continued my 22 years in retail working as an assistant buyer, different levels of management and an area trainer and coach.
In 2011 I started my business as a Retail Consultant (Creative Retailing) and for over four years worked with retailers, fine jewelry shops, designers, wholesalers, preschool owners, salon shops and hair dressers. I was briefly the CEO of a Personal Styling platform after having been a consultant for them.
In 2013 I had a health scare that was the pivoting point in my life. Being a Mom to 2 young girls and having close relatives who had cancer, I was told I might have breast cancer. Luckily I did not, however I chose to shift and learn self-care to reduce daily stress by practicing Yoga and Meditation. In 2014 I started my 200-HR Yoga Teacher training to add to my business. I have always been sporty having played various sports growing up and have suffered from all kinds of sports injuries. I wanted as a Yoga teacher to help those who were suffering both physically and emotionally. During this time I had also made the decision to get formally trained in Coaching (Business and Life). I felt that a lot of people that I worked with had blocks that prevented them from being truly successful; both professionally and personally. That's when my Creative Reatailing business morphed in to Sherry Ellingson Lifestyle Coach and Yoga Teacher.
As I grew my business, I continued to be a full time Mom and navigate the different areas of life. Through this I lost friendships and separated from my husband of 20 years. I gained new friendships that are more aligned with who I am, strengthened my voice and learned how to be resilient. Ten years later my intention continues to be to help heal those who need support both emotionally, mentally and physically.